![]() NEXTGEN TV powered by ATSC 3.0 – billed by broadcasters as “The Future of Television” – unlocks new features, additional content, more control and personalization for broadcast viewers. “Despite the pandemic, broadcasters kept the foot on the accelerator last year, and that sets the stage for NEXTGEN TV services being available to the majority of American viewers this year. With more ATSC 3.0 TV stations on the air and more ways for consumers to experience NEXTGEN TV, optimism and enthusiasm are watchwords for 2021.” Jong Kim, senior vice president, LG Electronics and president of LG’s Zenith R&D Lab. “The stars are aligning to make 2021 the tipping point for NEXTGEN TV powered by ATSC 3.0,” said Dr. This interfaces with the ATSC 3.0 receiver in the HD HomeRun Connect gateway device. In addition, to help grow the NEXTGEN TV market, LG has integrated the HD HomeRun app into the new webOS 6.0 smart TV platform being launched in dozens of 2021 LG OLED, QNED and Nanocell 4K and 8K TVs. Earning a 2021 CES Innovation Award, this technology further enhances the NEXTGEN TV experience with amazing clarity, detail and realism. LG’s 2021 NEXTGEN TV lineup features OLED “evo” technology, the next step in the OLED TV evolution of OLED TV that delivers better luminosity for higher brightness and punchy images. Unveiled at Digital CES ® 2021, the new 4K and 8K Ultra HD TVs – in 55-, 65-, 77- and 88-inch screen sizes – represent the powerful combination of LG OLED and NEXTGEN TV technologies. LG Electronics, co-developer of the ATSC 3.0 next-generation television standard, announced its 2021 NEXTGEN TV lineup as American broadcasters prepare to launch services this year in 20 more cities with signals reaching the majority of TV viewers in America. Posted on Januin ATSC News As NEXTGEN TV Services Reach Majority of Viewers This Year, Co-Developer of ATSC 3.0 Standard Expands Consumer Receiver Option ![]() Planning Team 8 – Core Network Technologies for Broadcast.Planning Team 6 – Global Recognition of ATSC 3.0.Planning Team 5 – Automotive Applications.Planning Team 4 – Future Broadcast Ecosystem Technologies.Implementation Team 3 – ATSC 3.0 Conformance.Implementation Team 1 – Advanced Emergency Information.
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